The European Trade Center (ETC) shopping complex is in the heart of Tirana close to the Lana River. The high rise complex is one of the city s most visible landmarks, on top of being a popular place with the locals for people watching and taking a coffee break. Expect good quality textiles and fashion selections here, on top of a nice spot for enjoying downtown. Some 70 shops famous brands are here, not to mention banks, travel agencys, a bar, several cafeterias. There s a Galeria as well as a business center too.